As the leader of the seminal pub rockers Brinsley Schwarz, a producer, and a solo artist, Nick Lowe held considerable influence over the development of punk rock. With the Brinsleys, Lowe began a back-to-basics movement that flowered into punk rock in the late '70s. As the house producer for Stiff, he recorded many seminal records by the likes of the Damned, Elvis Costello, and the Pretenders. His rough, ragged production style earned him the nickname "Basher" and also established the amateurish, D.I.Y. aesthetics of punk. Despite his massive influence on punk rock, Lowe was never really a punk rocker. He was concerned with bringing back the tradition of three-minute pop singles and hard-driving rock & roll, but he subverted his melodic songcraft with a nasty sense of humor. His early solo singles and albums, Jesus of Cool and Labour of Lust, overflowed with hooks, bizarre jokes, and an infectious energy that made them some of the most acclaimed pop records of the new wave era. As new wave began to fade away in the early '80s, Lowe began to explore roots rock, eventually becoming a full-fledged country-rocker in the '90s. While he never had another hit after 1980's "Cruel to Be Kind," his records found a devoted cult audience and were often critically praised.