It turns out Arcade Fire really are behind all the mysterious "Reflektor" graffiti that's been popping up around the world lately.
One of the latest examples of the cryptic ad campaign posted in New York City actually features the band's name, along with a note that seems to indicate something will happen on September 9th at 9:00 p.m.
REFLEKTOR! Arcade Fire have finally shown their hand. Reflektor, 9pm on 9/9. Corner of Grand & Lafayette St, NYC. pic.twitter.com/AXfctwPLyt— Arcade Fire tube (@ArcadeFiretube) August 26, 2013
However, it's still unknown exactly what the "Reflektor" project is. Many have assumed it's the title of the Canadian indie rockers' highly-anticipated new album, which is due out October 24th.
There is also speculation that "Reflektor" could be Arcade Fire's new single, for which they're reportedly just finished shooting a new video.